Post by account_disabled on Dec 21, 2023 3:46:31 GMT
Whereas it is passive in a traditional marketing context. It is no longer a matter of targeting media according to the audience we want to reach but of targeting the needs expressed by Internet users according to the problems they encounter. Digital marketing must therefore imperatively integrate a Pull approach to be relevant and effective. Online, we no longer target CSP+ profiles, but expressed needs. Only a handful of agencies or consulting structures offer this type of data-based approach. In the last few months that I have become really interested in the subject, I have discovered the value and power that data can bring, whether in customer knowledge, understanding the competition or business development.
It remains relatively artisanal, the tools do not yet have 100% reliability, but the insights we Email Data draw from them are astonishing. There is not a client who has not been taught something about their market or their competitors. These are missions lasting a few months, but our clients are really taking a giant step forward in understanding their online ecosystem and in the performance of their marketing actions. What surprises me most about data analysis When we implement a data-driven approach to a client, we always analyze 4 to 6 competitors, depending on what their situation requires and what their budget allows. This allows you to have a more global vision of a market and what is happening there.
My biggest surprise comes from the uniformity of approaches regardless of the sector analyzed: everyone does the same thing in all industries. Today, marketing has not yet transformed. We just transposed online what we did offline, namely producing content (articles, posts, blogs, tweets, videos, etc.) that we push on our site, our blog, our social media, our emails, our white papers … centered on its products and services (“Tell me about me, that’s the only thing that interests me”, except that in marketing, this means talking to customers about their problems and what therefore affect them, it should be “let’s talk to them about them, that’s the only thing that interests them”), open to all and hoping that throughout their journey of understanding and purchasing online, those we want to reach can find and consume them.
It remains relatively artisanal, the tools do not yet have 100% reliability, but the insights we Email Data draw from them are astonishing. There is not a client who has not been taught something about their market or their competitors. These are missions lasting a few months, but our clients are really taking a giant step forward in understanding their online ecosystem and in the performance of their marketing actions. What surprises me most about data analysis When we implement a data-driven approach to a client, we always analyze 4 to 6 competitors, depending on what their situation requires and what their budget allows. This allows you to have a more global vision of a market and what is happening there.
My biggest surprise comes from the uniformity of approaches regardless of the sector analyzed: everyone does the same thing in all industries. Today, marketing has not yet transformed. We just transposed online what we did offline, namely producing content (articles, posts, blogs, tweets, videos, etc.) that we push on our site, our blog, our social media, our emails, our white papers … centered on its products and services (“Tell me about me, that’s the only thing that interests me”, except that in marketing, this means talking to customers about their problems and what therefore affect them, it should be “let’s talk to them about them, that’s the only thing that interests them”), open to all and hoping that throughout their journey of understanding and purchasing online, those we want to reach can find and consume them.